Amy is a media entrepreneur and founder of CATALYST (CATALYST.cm), a digital platform about making a difference in the world. The website is home to hundreds of videos and other content about social action and travel for a purpose, as well as a travel-planning resource for the socially conscious traveler, CATALYST originally launched as MISSION.tv and was featured in the Huffington Post, On A Mission with MISSION.tv. Follow CATALYST on Facebook, Twitter, and Instagram.
Notable contributors to the CATALYST site include photographer Lisa Kristine's documenting of slavery around the world, Slavery Still Exists, photographer Guy Calaf on Child Marriage in Ethiopia, videos about Skateistan teaching skateboarding to kids in Afghanistan, award-winning filmmaker Russell Bromley's Gum for My Boat capturing disadvantaged kids in Bangladesh learning to surf and filmmaker Adam Sjoberg's coverage of breakdancing in Yemen, Shake the Dust among many others.
Prior to CATALYST, Amy's first company was BLUE (bluemagazine.com) - the original Adventure Lifestyle brand presenting the world, its amazing peoples, places and the ways to explore them, through outdoor recreation, action sports + adventure travel in a magazine and website. BLUE was described as “Not your father’s National Geographic” by The New York Times, and “National Geographic with a rock-n-roll beat” by New York’s Daily News. BLUE received numerous awards for its compelling editorial and graphic design (Folio: Best 
Travel Editorial, First Place, 2001; Folio: Best Overall Magazine Design, 2002; ASME: Top 40 Magazine Covers of the past 40 Years, 2005; LIFE magazine: Best Photos of the Year, 1999). BLUE attracted top tier advertisers Patagonia, Microsoft, Prada, Quiksilver, Burton Snowboards, Jeep, Nissan and more. BLUE received press attention in The New York Times, Daily News, VOGUE, Folio: San Francisco Examiner. Amy regularly appeared on television networks CNN, CNNfn, CNBC, MSNBC, FoxNews as spokesperson for the Adventure Lifestyle trend.
Amy is an expert traveler and adventurer herself, having visited more than 40 countries worldwide. She has surfed Indonesia, sailed the Bahamas, kayaked Baja, snowboarded across British Columbia/Alberta, scuba-dived Thailand, mountain biked Long Island and adventure raced the Bronx. She has lived with the Maasai in Kenya and volunteered in their school system; she has visited remote areas of Bangladesh to do surf outreach. Amy graduated from Cornell University and lives in New York City.
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